The mission of WUOG is to provide the University of Georgia and the surrounding community an outlet that educates and entertains UGA student volunteers and listeners through music, news, public affairs, and sports. WUOG will provide an alternative to other media outlets in the community through programming that is diverse and unique, serving the public with music, news, public affairs, and sports of local and national interest. WUOG will also serve as a training ground for UGA students interested in broadcasting careers.
WUOG 90.5FM is UGA's student-run alternative media outlet, broadcasting 26,000 watts of music, news, sports, and talk 24 hours a day. Founded in 1972, WUOG is committed to uplifting smaller artists, primarily playing those who have not had a Billboard Hot 100 single in the last 20 years or a Billboard Top 20 Album ever. In addition to radio programming, WUOG hosts live shows, station-wide events, and charity drives to serve the Athens community.