The Bet Memphis is a sports betting-focused radio station that is part of the BetQL Network, now known as The BetMGM Network. It was formerly known as WMC-AM and flipped to "The Bet 790 AM" in December 2021. The station offers programming dedicated to sports betting information and entertainment, aiming to make listeners more informed bettors. The BetMGM Network's content is available across numerous platforms, including broadcast affiliates, digital platforms, and connected devices.