The appeal of Magic FM is focused exclusively on playing standards recorded by a growing number of new performers – like Diana Krall, Michael Buble, and Norah Jones – along with the “greats” who have influenced them like Frank Sinatra, Ella Fitzgerald, and Tony Bennett. The songs and artists have for over 16 years had Magic FM listeners saying;"Now that's music!"
Magic FM, established on December 1st, 1997, is known as Perth's Home of Easy Favourites. The station provides a unique and sophisticated music format, attracting loyal listeners with its mix of new and classic pop jazz, soul, big band, and wonderful tunes from the Great American Songbook. It describes its sound as both Contemporary Cool and Classic Cool, and listeners can access it via smart speakers like Amazon Alexa and Google Assistant.